One question I had from the reading is in Chapter 4, specifically when the author is talking about marketing analytics, and metrics. My question is that if their are so many hundreds of metrics for marketing, and all of them cant directly prove what marketing worked because its indirect from sales or revenue, then how do we know what is the best to use or most efficient to use? I understand that by using more metrics only more results will come of them, but their is so many metrics to use how do we know which is going to be most efficient.
Another thing i found interesting was the process of A/B testing. An unfamiliar term with me until today, I'm confused about the process of the A/B testing and what the consumers see on their end. My question would be do different consumers see different variations of the same screen, or do they release one look and then the other when testing to see which would be better. I understand the idea behind A/B testing, and how the results are measured but I am confused about how they get presented to the consumer during the test.
Another thing I found interesting was the barrier culture and catalyst cultures in organizations. I thought the idea behind that made a lot of sense, but my one question would be how do businesses just simply make the change from barrier to catalyst? Would their be barricades along the way while switching, and would it be a slow process that would have to be eased into to successfully change? Especially when coming from business's that already are used to doing work on their own intuition.
No comments:
Post a Comment